Check out our Google Ads Location Targeting video where we go over different options for geo-targeting at the campaign-level with Google Ads. We cover everything you need to know about Google Ads location targeting options including some AdWords Geo-Targeting best practices. When you are trying to learn, you need to know everything about advanced location targeting through AdWords and how you can change location targeting for Google Ads with ease. It is the same process for YouTube Advertising location targeting and Google Display Advertising. Location targeting is set at the campaign level through Google Ads.

Google Ads Location Targeting Surfside PPC Article: https://surfsideppc.com/google-ads-location-targeting/

Google Ads Geofencing and Google Ads Geotargeting Surfside PPC Article: https://surfsideppc.com/google-ads-geofencing-geotargeting/

We also go over excluding locations through Google Ads so you can use location targeting and location exclusions without any issues whatsoever.

Locations You Can Target through Google Ads:

- Country: Target a specific country or countries where your customers are likely to be located.

- Region

- State

- Nielsen® DMA® regions

- Congressional district

- County

- Municipality

- City

- Postal code

- Airport

- Borough

- City region

- Neighborhood

- University

- District

- Radius Targeting: Target a specific radius around an area anywhere from 1 mile to 500 miles. For example, a local business can target a 15-mile radius around their business.

Location targeting is one of the settings where you can decide the locations you actually want your ads to serve. This is a vital setting when you are creating a campaign because you want to set the best possible location for your business. For example, a single restaurant should not target the entire country, a restaurant on the east coast should focus on targeting the east coast, and a nationwide restaurant will want to focus on the entire country, especially the areas that they have locations. You generally see advertisements based on a business's location, and one way to ensure you are reaching the right people at the right time is to select the best location targeting in Google AdWords.

You can choose locations such as entire countries, areas within a country like cities or territories, and even a radius around a location, or your Google My Business locations, for your ads to show. Google Ads may also suggest related locations that you can choose to target based on your current settings.

Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

You can improve your Return On Ad Spend (ROAS) by setting the right location-targeting, and setting the wrong locations can hinder your campaign.