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How Much Does Google Ads Cost in 2023? I go over Google Ads costs, billing, average costs, and how to forecast for a campaign. It can be difficult to budget for Google Ads, so I try to show you exactly how to do it in this video. In addition, you will learn how billing works, payment options, payment methods, and more.

Total Spend: Advertisers have control over their daily budget and monthly spending.
Average Cost Per Click (CPC):
Search ads = $2.69/click
Display ads = $0.63/click

How You Can Pay For Google Ads:

- Automatic Payments (Most New Advertisers): Charged after ads run.
Your payment method is charged on the 1st of the month AND when you reach your payment threshold. Thresholds start at $50, then $200, then $350, then $500.
- Increase Threshold: You can request to increase your payment threshold.
- Manual Payments: You can manually pay for your expected campaign charges.
- Monthly Invoicing: Available if 1+ years in business & $5,000 minimum monthly spend.