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Discover how to estimate and forecast your Google Ads Cost Per Click. One of the main costs you track in Google Ads is CPC or Cost Per Click. It is the amount you spend for every click to your website. If you are paying a high average cost per click, it can be difficult to run a successful campaign. However, some industries are very expensive when it comes to bidding for advertisers. That's why it can be very helpful to forecast Google Ads campaign costs before you create your campaign. You can even enter your average conversion rate and see whether or not your campaign will be successful.

My Process for Estimating Google Ads Cost Per Click with Google Keyword Planner:

1. Budget - What is your monthly budget for a Google Ads campaign?

2. Keywords - What are the main keywords you will target?

3. Keyword Planner - Enter your main keywords.

4. Keyword Planner - Add keywords to your plan or campaign.

5. Keyword Planner - Click on the Forecast link.

6. Keyword Planner - Change match type to Exact and enter your budget.