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Watch now you are wondering about LinkedIn Ads Targeting and all of the different audiences you can target for LinkedIn Advertising campaigns.

In this video, I will cover everything you need to know about targeting when you are in LinkedIn Campaign Manager creating LinkedIn Ads campaigns.

Helpful URLs:

LinkedIn Ads Targeting blog article on Surfside PPC: https://surfsideppc.com/linkedin-ads-targeting/

LinkedIn Ads Targeting PDF: https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2020/namer-pdfs/linkedin-marketing-solutions-updated-targeting-playbook-2020.pdf

Video Description:

Welcome to our deep dive into LinkedIn Ads Targeting, your key to reaching the right people at the right time. LinkedIn offers advertisers a suite of powerful targeting options that help get your message across to your ideal audience.

LinkedIn allows you to target based on several key parameters. The first is location, allowing you to reach members based on their permanent or short-term geographic location. This gives you the ability to connect with users who live or visit specific regions.

In addition to location, LinkedIn gives you the power to target audiences based on company-related attributes. Whether it's by company category, growth rate, industry, name, or revenue, you can tailor your ads to reach individuals associated with specific organizations. You can even target your campaigns based on the size of the organizations where members work.

If you are looking to connect with individuals based on their personal traits, LinkedIn's demographic and education targeting features are for you. Reach out to members based on their estimated age, inferred gender, degrees, fields of study, and the institutions they attended.

Looking for more professional attributes? LinkedIn's job experience targeting allows you to focus on members' job functions, seniority levels, titles, skills, and years of professional experience.

But it doesn't stop there. With LinkedIn's interests and traits targeting, you can tap into member groups, interests, and behavior traits, all identified and inferred from their actions and engagement on LinkedIn.

Keep in mind, though, LinkedIn's tools are not to be used for discrimination based on protected personal characteristics like gender, age, race, or ethnicity. LinkedIn has strict policies against such discriminatory use of its ad platform.

Finally, LinkedIn's Matched Audiences feature lets you create custom audience segments. Upload a company or contact list, retarget people based on their past engagements with your ads, or even those who interacted with your LinkedIn Event. The possibilities are endless.

Join us as we delve into each of these options in detail, equipping you with the knowledge you need to maximize your LinkedIn Ads campaigns. Remember, the secret to successful advertising lies in reaching the right people when they're most engaged.

#surfsideppc #linkedinads #linkedin