Check out our Microsoft Advertising Tutorial for beginners, which is also a Bing Ads tutorial, but the Pay-Per-Click Advertising platform previously known as Bing Ads or Bing Advertising is now Microsoft Advertising or Microsoft Ads. If you are already running Google Ads search campaigns, you should also run Microsoft Advertising search campaigns as well because they will perform very similarly and it gives you additional volume for your budget.

Microsoft Advertising aka Bing Ads Tutorial on Surfside PPC: https://surfsideppc.com/microsoft-advertising/

If you are wondering how to advertise on Bing or how much it costs to advertise on Bing Ads, this video will help you get started. It is geared towards beginners who are looking for a method for setting up their PPC Advertising campaigns. Every business should try Search Engine Marketing or Pay-Per-Click Advertising and our tutorial will help you get started.

Most businesses can benefit with some budget towards Microsoft Advertising, and it starts by creating a good campaign that will drive targeted traffic to your landing pages. I believe in avoiding broad match keywords and targeting broad match modifier keywords, exact match keywords, or phrase match keywords. All of these different keywords will perform well in your Ad Groups, and then you can create relevant text ads through Microsoft Advertising that drive great traffic to your landing pages. Don't forget about Ad Extensions as well, it's important to utilize sitelink extensions, callout extensions, structured snippets, call extensions, location extensions, and every extension that is relevant for your business.

Keep in mind, I like using the Enhanced CPC bidding strategy because it will help drive more conversions for your business. You should implement the Microsoft Advertising UET Tag so you can set-up conversion tracking and track the conversions and key performance indicators for your business.

Helpful Videos:

JB Marketing Videos URL: https://www.jbmarketingvideos.com/2019/10/microsoft-advertising-tutorial-for.html

Bing Ads Tutorial 2019 - How To Set-Up Microsoft Advertising Campaigns: https://www.youtube.com/watch?v=MsKT6jKycJc

Install The Microsoft Advertising/Bing Ads Universal Event Tracking UET Tag with Google Tag Manager: https://www.youtube.com/watch?v=l52q3Fv_1ZE

Bing Ads Is Now Microsoft Advertising and Microsoft Audience Network Updates: https://www.youtube.com/watch?v=jBm3TV7ah5A

Microsoft Keyword Planner Tutorial 2019 - How to Use The Microsoft Advertising Keyword Tool: https://www.youtube.com/watch?v=S8ESwWJ06SM

Microsoft Advertising Dynamic Search Ads Campaign Tutorial - Bing Ads Dynamic Search Ads: https://www.youtube.com/watch?v=4g_6hcAGBPQ

Complete Google Keyword Planner Tutorial Step-By-Step - Google Ads Keyword Research Tool: https://www.youtube.com/watch?v=93OmZenCiKw