Listen to your audience and get their feedback to guide your content decisions and product/service improvements. Your audience will give you a lot of feedback and you should take their feedback in order to improve your business. I try to listen to my audience to see the type of content they want me to create and to improve my video tutorials. When you have a product or a service, you need to take the suggestions of the people who are using that product and service. They know some of the issues because they are working with your product or service every day.