Discover how to install the Microsoft Advertising Universal Event Tracking Tag, which is also called the Bing Ads UET Tag or Microsoft Advertising UET Tag. The Universal Event Tracking Tag is used on your website to install your conversions and create Remarketing audiences. Then, you can use conversion tracking with Microsoft Advertising and create Remarketing campaigns.

Microsoft Advertising aka Bing Ads Tutorial on Surfside PPC: https://surfsideppc.com/microsoft-advertising/

We go over exactly how to use Google Tag Manager to install your UET Tag. It is now known as the Microsoft Advertising UET Tag and you can use the UET Tag Helper link below to make sure you installed it properly.

Bing Ads UET Tag Helper: https://chrome.google.com/webstore/detail/uet-tag-helper-by-bing-ad/naijndjklgmffmpembnkfbcjbognokbf?hl=en

You want to install your Universal Event Tracking Tag for Microsoft Advertising as soon as you sign-up for your account. That way, you can track conversions and optimize for them in your campaigns. It is a very simple process to install the UET Tag with GTM, and it will help you get the most out of your Bing Ads budget. With the launch of the Microsoft Audience Network, you want to make sure your search, display, and shopping campaigns through Microsoft Advertising are measuring the results properly.

Bing Ads Is Now Microsoft Advertising and Microsoft Audience Network Updates: https://www.youtube.com/watch?v=jBm3TV7ah5A