Google Search Console Insights is a new way to get more data about your content and your audience through the Google Search Console. It utilizes Google Analytics data as well. It can be very useful for Marketers and Advertisers who want to learn about their New Content, most popular content, referring links, traffic sources, and more. Ultimately, the goal of the tool is to see what types of content resonate with your readers the most.
Google Search Console Insights Link: https://search.google.com/search-console/insights/about
If you are a content creator, it's a great tool to learn about what types of content to create. If you create engaging content, it will drive more traffic and revenue to your website. In addition, it can help increase your organic search traffic, social traffic, referral traffic, and even direct traffic.