Keyword research is a Marketing strategy to identify the top search terms and phrases for a business. Top search terms can be identified by looking at search volume and average bids through PPC Advertising channels like Google Ads. Keyword research ultimately involves creating a list of the most popular and valuable search queries that potential customers use on search engines to find information, products, and/or services.

Goal of Keyword Research:

The goal of keyword research is to prioritize specific types of content and pages that a Marketer should create on their website. People are looking for something when they enter a search query - You as a Marketer need to offer them a solution with an informative blog post, a relevant product, or a relevant service.

Types of Keyword Research:

SEO Keyword Research for search engines like Google and Bing

PPC Keyword Research for Google Ads and Microsoft Advertising

Video Keyword Research for search engines like YouTube

Product Keyword Research for search engines like Amazon, eBay, and Etsy

App Keyword Research for the Apple App Store and the Google Play Store

Realtime/Trending Keyword Research (Google Trends, Twitter, Reddit)

Competitor Keyword Research to find competitor's top keywords

Local Keyword Research to find to find keywords for a local market or business