What is CPC? CPC Stands for Cost Per Click. It refers to the average amount that advertisers pay for a click on their advertisements over the course of an Advertising campaign. For example, if I am running a Google Ads campaign and I drive 1,000 clicks for a cost of $1,000, then my cost per click (CPC) is $1. I would refer to it as a $1 Average CPC.

CPC article on Surfside PPC: https://surfsideppc.com/what-is-cpc/

Cost Per Click (CPC) Definition: Average Cost Per Ad Click throughout the course of a campaign. CPC in Advertising and Marketing means Cost Per Click.

CPC Formula: Total Cost divided by Total Clicks. Cost/Clicks = Cost Per Click.

CPC Example: Surfside PPC runs an Advertising campaign. I get 1,000 clicks and it costs $750. What is my CPC? The answer is a $0.75 CPC.

What is the Average CPC?: Approximately $1.50 CPC. However, It varies by industry and ad network.

For Google Ads search campaigns and Microsoft Ads Search Campaigns, it tends to be higher than Display Advertising campaigns. Search Engine Marketing can be much more expensive than Display Advertising, Native Advertising, and Search Engine Marketing.

Helpful URLs:

Google Ads Average CPC: https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks