In this video, I will cover LinkedIn Ads Conversion Tracking in 2023. I go over how to track page load conversions and event specific conversions for your LinkedIn Advertising campaigns. In this video, I will use Google Tag Manager to install the LinkedIn Insight Tag and I will use it for the event-specific conversion as well.

Tracking conversions is a critical part of any advertising campaign, and with LinkedIn Ads, it's no exception. Through LinkedIn Ads Conversion Tracking, you can understand how your LinkedIn advertisements contribute to your business goals. Whether you're tracking website visits, form submissions, or any other valuable actions, LinkedIn provides a comprehensive solution. This article will guide you through installing the LinkedIn Insight Tag using Google Tag Manager, tracking page load conversions in LinkedIn Campaign Manager, and tracking LinkedIn Event-Specific Conversions with Google Tag Manager.

Helpful URLs:

LinkedIn Ads Guide on Surfside PPC: https://surfsideppc.com/linkedin-advertising/

Video Description:

First, let's discuss the LinkedIn Insight Tag. It can easily be installed through your Google Tag Manager account.

Now, let's move on to tracking page load conversions in LinkedIn Campaign Manager. Page load conversions track when a LinkedIn member loads a specific page on your website after clicking on your ad. It's beneficial for tracking conversions that occur on thank you or confirmation pages.

To set this up, go to your LinkedIn Campaign Manager and click on "Analyze". Select "Conversion Tracking", then create a new conversion. Name your conversion, select the conversion type (such as "Lead"), and enter the URL of the page you want to track. Choose the attribution settings that suit your business needs, save your changes, and you're ready to track page load conversions.

Finally, let's look at how to track LinkedIn Event-Specific Conversions using Google Tag Manager. This type of tracking is used for conversions that occur as a result of specific actions on your website, like button clicks or form submissions.

With the LinkedIn Insight Tag 2.0, you can enter your Insight Tag ID and your Conversion ID and set it to trigger when someone clicks on a button on your website.

In summary, LinkedIn Ads Conversion Tracking is a powerful tool that allows you to measure the effectiveness of your LinkedIn advertising campaigns. By using Google Tag Manager and LinkedIn Campaign Manager, you can track a variety of conversions, understand your audience better, and optimize your advertising strategy based on data-driven insights. It may seem technical at first, but once you understand the process, it's a straightforward way to unlock valuable information about your LinkedIn Ads performance.