Google Analytics has been a very popular tool for businesses and individuals for their growth and development, since its release of many different updates, gradually heading to the maximization of user satisfaction.

What is Google Analytics?
Google Analytics is a web analytics tool provided by Google that records and reports on website traffic. It is now available as a platform inside the Google Marketing Platform brand. After acquiring Urchin, Google launched the service in November 2005. As of 2019, Google Analytics is the most used web analytics service. Google Analytics for Mobile Apps is an SDK that enables the collection of use statistics from iOS and Android apps.

Why learn Google Analytics?
Google Analytics’s importance and the extensive usage has made it one of the most important tools to be learnt. Out of many reasons, a few are:-
To gain a deep understanding of traffic movement on your website.
Along with being beneficial, it is easy to set up and use.
It provides feedback on your website performance and content.

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