http://photography.tutsplus.com/tutorials/how-to-increase-engagement-on-youtube-videos-with-cards--cms-26372?utm_campaign=yt_tutsplus_n8PN9bERmg8&utm_medium=referral&utm_source=youtube.com&utm_content=description ▶ Have you ever fallen down the YouTube rabbit hole? You visit to watch a tutorial or a music video but half an hour later you wind up watching something completely different, with no real memory of how you got there.

YouTube is set up to keep people engaged and watching, and audiences are profoundly active: they’re searching, clicking, liking and commenting at the same time. Keeping your audience's attention is difficult to begin with, but with all the opportunities on Youtube to be drawn away actually getting someone to click on any link you provide is pretty hard. But not impossible!

Adding a card to your YouTube videos is one effective way to engage and focus your audience's attention. With this technique, you can point viewers to the links you want them to click, not the ones provided by YouTube's algorithms (goodbye, dancing cats!).

A card is a small interactive panel that slides out while your video is playing. Viewers first see a teaser line of text appear in the upper right hand corner of the screen. In this tutorial, you'll learn how to add cards to your videos to engage viewers.