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Customer Analytics plays a significant role in studying data of customers behavior to make key business decisions. According to reports, 67% of consumers list bad experience as one of the primary reasons for churning, many just shun the option of going back to the same place to avail services based on bad experience and 85% would warn others about doing business with the company. This majorly impacts the business scenario and hence customer analytics plays a significant role in learning about customer behavior in terms of satisfaction or trust. Customer Analytics done using ML helps in deriving accurate and reliable results. #GreatLakes #GreatLearning #customeranalytics #ML #MachineLearning - Great Learning has collaborated with the University of Texas at Austin for the PG Program in Artificial Intelligence and Machine Learning and with UT Austin McCombs School of Business for the PG Program in Analytics and Business Intelligence.

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