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Great Learning brings you this live session on "Introduction to Search Engine Marketing (SEM)". Digital Marketing is on an all-time rise in the year 2021. There are many fascinating concepts that power this domain and SEM is one such concept. It is extremely popular and used by thousands of companies across the globe. Now, to implement SEM you must have knowledge about what it is, how it works and how best you can implement it across multiple campaigns in many domains. Keeping this in mind, the instructor discusses the important aspects of SEM that you must consider to ensure that you have a good return on investment when you are working with SEM. In Digital Marketing, the most important thing people look out for is the return on their investment with any campaign and the goal of a proficient digital marketer must be to always increase these returns and back it up with sufficient data. There will also be a QnA session, where the attendees can ask questions related to the topics covered in the session.

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