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In this video I discuss compliance and persuasion, which are direct social pressures to comply with requests or modify attitudes or behavior. First I discuss the distinction between the central route and peripheral routes to persuasion, then describe several compliance techniques. These include the foot-in-the-door technique, the door-in-the-face technique, the not-so-free sample, and the that's-not-all technique.

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Recommended reading:
Robert Cialdini - Influence - The Psychology of Persuasion : http://amzn.to/2FIhNcE

Check out my full psychology guide: Master Introductory Psychology: http://amzn.to/2eTqm5s