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In this video I discuss how cultural dimensions can be used to think about the general differences between cultures and how culture may influence thought and behavior. I describe Geert Hofstede's cultural dimensions, based on his research with IBM employees in more than 50 countries around the world. Hofstede investigated 5 cultural dimensions: individualism/collectivism, masculinity/femininity, uncertainty avoidance, power distance, and time orientation. In 2010 he added a sixth dimension of indulgence/restraint. It's important to remember that these dimensions are for considering overall patterns of thought and there is certainly still individual variation within cultures.

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