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In this video I introduce Tversky and Kahneman's work on the framing effect and how consideration of benefits or losses can influence the choices that people make and their willingness to take risks. I consider a few everyday examples of this, then consider how the framing of default options may also influences the choices we make, as demonstrated in Eric Johnson and Daniel Goldstein's work looking at opt-in and opt-out organ donation programs in different countries.

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Daniel Kahneman - Thinking, Fast and Slow (Amazon)
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