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In this video I cover the first box in the 3-box model, sensory memory, in greater detail. I explain how this store refers to information from all of the senses, though individual senses can be specified using terms like iconic memory or echoic memory. I also describe how the brief duration of sensory memory relates to managing the constant flow of information from the senses. This also relates to the myth that the mind has some sort of detailed record of all of our experiences. Next I explain George Sperling's work demonstrating the duration of sensory memory and how this relates to the role of selective attention in organizing our perceptions and moving information to the next box in our memory model, which is short-term memory.

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