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In this video I explain Albert Bandura's famous “Bobo Doll” study on observational learning and aggressive behavior. In this study, adults modeled aggressive playing behaviors with a Bobo doll which were then performed by children who had simply observed the behaviors, revealing how observation can influence behavior. In later versions of the study, Bandura also demonstrated that the children's behavior was influence by observation of the adult being rewarded or punished, which he referred to as vicarious reinforcement. Since the learning that occurs during observation isn't directly observable at the time, this implies that it involves internal cognitive processes.

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Footage from the study with Bandura narrating:
https://www.youtube.com/watch?v=Pr0OTCVtHbU

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