What is design ideation and why is it so important? The process of generating broad ideas with no judgement is one of the fundamentals of idea generation and it's time to learn a few brainstorming approaches you may use in your career.

0:00 Understanding Design Ideation
3:39 Explore Lots of Ideas with Ideation
5:57 Recognize Business Needs During Design Ideation
8:40 Scope the Competition
11:58 Limits to Competitive Audits
13:39 Steps to Conduct a Competitive Audit
17:08 Use Insights From Competitive Audits to Ideate
19:28 Use "How Might We" to Ideate
23:01 Use "Crazy Eights" to Ideate
29:47 Consider User Journeys During Ideation

This video is part of the Google UX Design Certificate, where you'll learn how to design mobile apps and responsive websites. You'll follow the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing your designs with users to get feedback. By the end of the program, you'll have a professional UX portfolio with three design projects.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in about 6 months to start or advance your career in UX design.

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