Because initiation is the first phase of the project, it’s really important to get it right. A well-planned initiation results in a strong foundation for your project, and sets it up for success. Initiation begins after a problem or opportunity has been identified within an organization. Often stakeholders, like senior leaders at a company, will initiate a project to address a specific need of the business. Even though someone else might come up with an idea for the project, it’s still your job to figure out all the important pieces that need to come together in order to get the work done.

0:00 Fundamentals of Project Initiation
3:38 Why is Project Initiation Essential?
7:07 Key Components of Project Initiation

This video is part of the Google Project Management Certificate, which introduces learners to project management fundamentals including various approaches, tools and templates, goal-setting, risk management, team dynamics, and data-driven decision making.

The program, created by Google employees in the field, is designed to provide you with job-ready skills in about 6 months to start or advance your career in Project Management.

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