This session discusses how to solve a marketing mix problem using prescriptive analytics. The problem is determining how much money to allocate to Google AdWords, Facebook campaigns, and newspaper advertisements. The video describes the decision variables, objective functions, and constraints involved in prescriptive analytics. The decision variables are the number of ads for each platform. The objective function is to maximize the total number of impressions. The constraints are the available budget, planning budget, and the maximum number of ads for each platform. The video shows how to use data optimization to solve the problem.

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