- The video is part of a data analytics series on YouTube by 360DigiTMG.
- The presenter discusses the concept of lookup functions in Excel, specifically focusing on VLOOKUP.
- VLOOKUP is used to search for data in a table array and retrieve specific information based on a given lookup value.
- The presenter uses an example of finding customer names and profits in a dataset and demonstrates how to use VLOOKUP with an exact match.
- They also show how to insert the VLOOKUP function using the Formula Builder in Excel.

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