Educating Your Clients as a Creative
1. Teach them what to expect
2. Teach them what they deserve
3. Teach them the process
4. Teach them what good is, and why
5. Teach them that they are creative people too
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I wanna make an argument today that so much of our pain as creatives, designers, developers, or anybody else that works hand in hand with people is a self-inflicted pain. Sure there is that 1% of clients that have gone off the deep end and are crazy, but thatās the marginal exception. The large majority of the time they are just normal people who donāt understand and are therefore scared, panicked and pissed.
I am writing all of this not from a place of perfection but of failure. After years of client work I finally had a moment where I listed to Micheal Jacksonās sound advice and took a look at āthe man in the mirrorā and realized change needed to start there.
The realization comes when you understand that itās not enough to be a great designer, or developer, etcā¦ if you're going to be doing client work of any kind you need to be a good teacher. Being a teacher to your clients will take your great work and make it amazing. Letās look at the 5 things you need to do to be a good teacher to your clients.
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