So you're ready to enter a foreign market. Great! But what is the best way to do so? License, export, franchise? In this lecture we'll discuss the pros and cons of all your options.
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Here are some timestamps so you can jump ahead to what you need most:
0:00 Start
4:15 Turnkey
7:13 Licensing
10:52 Franchising
13:31 Joint ventures
15:25 Wholly-owned subsidiaries and foreign direct investments
21:32 Exporting
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Here are some links to other videos in this series:
⏩ Next video in the series: https://youtu.be/Q3wwD4NsGHw
⏪ Previous video in the series: https://youtu.be/I2vRA_KaNm0
⏮ First video in the series: https://www.youtube.com/watch?v=e6ksNxzHAbw&t=192s
️ The series playlist: https://www.youtube.com/playlist?list=PLHPrTtF9UV1IxnJZrrDMfIwWRw4BTfVuj
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Check out my other YouTube channels!
️ Nutshell Studio Productions: https://www.youtube.com/channel/UCKGbr6t1NbSSXCNrSAttrgg
️ Lon’s Personal Vlog: https://www.youtube.com/channel/UC9xRi95S2yyB2vzF3k3O7VA
️ Rattling Around the Garage: https://www.youtube.com/channel/UCZvZJ8br54UDkE7VxwK_vtA
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Let’s connect!
Website: https://nutshellbrainery.com/
Twitter: https://twitter.com/LonSchiffbauer
Instagram: https://www.instagram.com/LonSchiffbauer
Patreon: https://www.patreon.com/Nutshellbrainery
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APA 7 Citation:
Schiffbauer, L. W. [Nutshell Brainery]. (2021, May 5). What is the best way to enter a foreign market? [Video]. YouTube. https://youtu.be/HdKY-5u0PBQ