This video explains the Blue Ocean Strategy of W. Chan Kim and Renée Mauborgne. The strategy is one of the 5 strategies which you can use in your 'step 5' of stateguc marketing planning (see my other video for an explaination of these steps).

This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.

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- 6 steps of marketing planning: https://youtu.be/v99uQvI4AiM
- Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
- Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
- Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ
- The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
- Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
- The BCG Model explained: https://youtu.be/tKO5TpR2UwE
- 7S model of McKinsey: https://youtu.be/yGceFEDmtIM
- SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
- Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg
- MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI