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This video explains the SFA matrix of Johnson and Scholes. It's invented to make the choice of which (strategic) option fits best to solve your central problem. It is part of your strategic marketing planningproces.

This video is a part of the series of marketing models which I explain. You can find a list of all the previous video's I've made underneath.

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- 6 steps of marketing planning: https://youtu.be/v99uQvI4AiM
- Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
- Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
- Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ
- The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
- Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
- Blue Ocean Strategy: https://youtu.be/sBftiA7wmt4
- The BCG Model explained: https://youtu.be/tKO5TpR2UwE
- 7S model of McKinsey: https://youtu.be/yGceFEDmtIM
- SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
- Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg
- MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI