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Voor Nederlandse versie klik hier: https://youtu.be/CiRgZs-ep1Y

This Webinar explains how the SWOT analysis and SWOT confrontation matrix work in practice. The SWOT analysis is a really usefull model for strategic planning.

Please also look at my other strategic marketing models for an in depth understanding:

6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM
Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
Abell's business definition explained: https://youtu.be/bnJobEbh4Ts
Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
The BCG Model explained: https://youtu.be/tKO5TpR2UwE
7S model of McKinsey: https://youtu.be/yGceFEDmtIM

Please subscribe to my channel for future webinars and like this video if it is valuable for you!

Also you can leave your requests on other models which you would like to have explained in a webinar.

Thank you all for watching!