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This webinar explaines why the McKinsey invented the MABA Analysis and how best to use it in your strategical marketing planningsproces.

Also have a look at my other strategic marketing models for an in depth understanding:

6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM
Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig
Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y
The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk
Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8
The BCG Model explained: https://youtu.be/tKO5TpR2UwE
7S model of McKinsey: https://youtu.be/yGceFEDmtIM
SWOT Analysis explained: https://youtu.be/bunYnEGaEvs
Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg

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Thank you all for watching and good luck with your exams or business!