Learn the fundamental sales strategies for Sales Prospecting for Business Development.
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Discover what sales prospecting is for business development and how you can use it to generate more leads and close more deals.

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00:00 Sales Prospecting For Business Development
00:39 Why Is Sales Prospecting Important In Business Development
03:41 Defining Who Your Ideal Customer Is
05:55 How To Start Sales Prospecting


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What Is Sales Prospecting For Business Development
Sale prospecting for business development is when a sales or business development person reaches out to the ideal customer they would like to do business with. Sales prospecting usually takes the form of cold email, LinkedIn, and cold calling. The different sales role that will do any sales prospecting includes sales development reps (SDR), business development reps (BDR), and account executives.

Why Is Sales Prospecting Important In Business Development
Sales prospecting is a critical sales activity in B2B sales because if nobody knows who you are, you can not generate any sales. So you have first to create that awareness to get prospects interested, then you'll need to generate a meeting to create an opportunity for an account executive to sell and close the deal.

Defining Your Ideal Customer In Sales & Business Development
To succeed in sales prospecting and business development, you'll need first to create an ideal customer profile. This is where you create an avatar of precisely who you would like to do business with. The more specific you can make your IDC, the better your chances of success in sales prospecting.

How To Start Sales Prospecting Today
To get started with sales prospecting for business development today, you'll need to create an ideal customer profile, build a list of companies that first that IDC, and find all the key decision-makers at each company and reach out to them using outbound prospecting methods. This includes cold calling, LinkedIn, and cold emailing.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became one of the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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