Learn the top business development strategies for sales prospecting.
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00:00 Intro to Business Development Strategies
00:30 Targeting Small & Medium Businesses
05:33 Targeting Enterprise Businesses
10:09 Refining Your Prospecting Strategy


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Intro to Business Development Strategies
This video will show you how to create your business development strategy to get more meetings and close more deals.

Targeting Small & Medium Businesses
The first type of business development strategy is to target SMB or small and medium-sized businesses. This could be local shops, retail stores, restaurants, etc. If you're a business development rep selling into SMB, the most important thing is to define your ideal customer profile and have high velocity. To create your prospecting list, you can use directories like Yelp to find companies and use their search and filter features to narrow down your target. From there, you can go to the companies website and find their email, phone number, or Instagram account.

Targeting Enterprise Businesses
The next business development strategy we'll talk about is targeting enterprise companies. When your business development is focused on enterprise, you will typically have less velocity, but each potential prospect is worth much more than the average SMB. This type of business development prospecting can be very profitable because one right customer can drive a significant portion of its revenue.

Refining Your Prospecting Strategy
Once you start closing business development deals, the next step is to analyze what's working in your prospecting strategy. Ask your clients why they choose you versus your competitors, what they like about your product or service, and what can be improved. From there,e you'll want to take this information and refine your business development and sales prospecting strategy.

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Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick's vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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#businessdevelopment #salesprospecting #prospecting