Discover some best practices when you are targeting Google Ads search keywords. I will cover broad match, phrase match, and exact match keywords in this short video along with the search terms for different Ad Groups. You can get an understanding of the different types of keywords and the benefits of each keyword match type. I personally prefer to use Phrase Match keywords because they give you the best targeting and relevancy without sacrificing volume. However, there are cases where you may want to use broad match or exact match keywords as well.

Helpful URLs:

Google Ads Tutorial: https://surfsideppc.com/google-ads/

Google Ads Keyword Research Tutorial: https://surfsideppc.com/google-ads-keyword-research/

Google Keyword Planner Tutorial: https://surfsideppc.com/google-keyword-planner/

How to Use Google Keyword Planner: https://www.youtube.com/watch?v=lUVsZy4Ny8w

Create Google Ads Campaigns with Google Keyword Planner: https://www.youtube.com/watch?v=UJUOgXA-ttA

Google Keyword Planner Tutorial: https://www.youtube.com/watch?v=tDFOmIHxBas

Google Ads Keyword Research: https://www.youtube.com/watch?v=d-rUP5TKoW4