Discover 7 different methods for how to expand your Google Ads search campaigns. When you are not hitting your daily budget and you need more impressions, clicks, and conversions in Google Ads, these different Google AdWords Tips & Tricks will help you test more, increase your impressions, increase your search volume, and spend your daily budget. You don't want to miss out on conversions, which is why you may need to create new ad groups, try different keyword match types, try different bid strategies, use competitive analysis tools like SEMRush, use the Google Keyword Planner, and spend your budget in full.