Check out our Microsoft Advertising Dynamic Search Ads Tutorial for 2019 and 2020. Dynamic Search Ads campaigns are an option available in Google Ads and in Microsoft Advertising, and they allow you to target your advertisements based on your website content. You can upload a Page Feed to Microsoft Advertising or target URLs or target website categories in your Ad Groups. Bing Ads Dynamic Search Ads campaigns are easy to learn, and our tutorial will give you the tools for getting started in addition to some tips, tricks, strategies, and best practices.

Dynamic Search Ads provide an easier method to find customers who are searching on the Microsoft Advertising Network. If people are searching for your products and services, you can use your website to make sure they find you. Currently, Dynamic Search Ads campaigns are available in the United States, Canada, France, Germany, and the United Kingdom.

Microsoft Advertising Dynamic Search Ads Surfside PPC Article: https://surfsideppc.com/microsoft-advertising-dynamic-search-ads/

Helpful Videos:

Complete Dynamic Search Ads Tutorial for Google Ads and Microsoft Advertising: https://www.youtube.com/watch?v=Iv7HPopP-6c

Google Dynamic Search Ads Tutorial 2019 - How To Setup Google Ads Dynamic Search Ads Campaigns: https://www.youtube.com/watch?v=VyDuvTszqiE

Create Google Ads Dynamic Search Ads In An Existing Search Campaign: https://www.youtube.com/watch?v=aTfx8qJqmiw

What Are Dynamic Search Ads Campaigns? Dynamic Search Campaigns in Google Ads and Bing Ads: https://www.youtube.com/watch?v=RKYczANt3BM

Why Use Dynamic Search Ads Campaigns?

Microsoft Advertising will create targeted ads based on the targets that you create. Ads are dynamically created based on the search term entered by the user and based on your website content. Whether you target with specific pages or categories, Microsoft Advertising will create the best possible advertisements based on a users search query.

You do not need to manage keyword lists any longer, you can just focus on creating your targets and adding negative keywords based on the keywords in your search terms report.

You can find new keywords that you may not be targeting. Your content can be really relevant for a lot of different search terms, which is why Dynamic Search Ads campaigns can help you reach customers you may not have reached. Over time, you can drive more conversions by expanding your search volume and driving more potential customers to your website.

From Bing Ads Training Documents: https://about.ads.microsoft.com/en-us/resources/training/dynamic-search-ads

Target recommended categories: Bing Ads will analyze your website and then categorize its content. You can then select which categories you want to target, and we will automatically generate keywords and ads from them. This is a good idea if you want to keep the dynamic search ads focused on a particular theme or you want to set different bids for different parts of your website.

Target all webpages: Bing Ads will look at content from all pages of your website in order to generate keywords and ads.

Target specific webpages: You choose specific pages of your website to target based on their URL, category, page title, or page content. This is a good idea if you want to set different bids for different parts of your website or to make sure you’re not targeting parts of your website that are not relevant to your campaign goal.

JB Marketing Videos URL: https://www.jbmarketingvideos.com/2019/10/microsoft-advertising-dynamic-search.html