Learn the formula for calculating ROI (return on investment) on your content marketing spend. Explore more Content Marketing courses and advance your skills on LinkedIn Learning:
https://www.linkedin.com/learning/topics/content-marketing?trk=sme-youtube_M140599-07-03_learning&src=yt-other

This is an excerpt from "Content Marketing ROI," a course on LinkedIn Learning taught by Velera Wilson. Velera is a speaker, author, and coach with nearly twenty years of experience leading marketing strategies for Fortune 100 and 500 brands.

00:00 - Calculating ROI formula
02:33 - Calculating ROI for a variety of tactics

Content Marketing ROI
https://www.linkedin.com/learning/content-marketing-roi?trk=sme-youtube_M140599-07-03_learning&src=yt-other

#ContentMarketing
#HowTo
#LinkedIn