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transcript=Let us learn a bit about VOC also known as Voice of Customer.
? VOC stands for Voice of Customer.
? A VOC is basically the stated or unstated customer needs or requirements.
? Within any organization you will have multiple customer voices the procuring unit the user and the supporting maintenance unit. Within those units there may also be multiple customer voices. The project team must consider these diverse voices in developing designs.
? Focus groups and customer surveys are popular techniques used for collecting and understand Voice of Customer needs.
? One of the first things a Black Belt must do on receipt of VOC comments whether in DFSS or DMAIC project is to know that these comments may be raw and need to be analyzed. This is important to note because a Black Belt may often assume that a VOC comment can be taken as it is."

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