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transcript=In this slide you will learn about Pugh Matrix for Concept Selection. This is a very important tool that is used in almost all DFSS implementations.
? Pugh Matrix is a method for selecting a concept amongst multiple concepts by using a scoring matrix and is used in almost all DFSS implementations.
? The Pugh Matrix is closely tied to the QFD and is in the form of a Prioritization Matrix.
? Options are scored relatively. Score 1 for a solution better than the current solution. Score 0 if the solution is the same in effectiveness and score a 1 if the solution is worse than the current solution.
? This method is effective only when you have multiple solution alternatives and you wish to choose one for your project deployment.

Pugh Matrix for concept selection tool has been provided to you as part of your Toolkit. Refer to the tool and refer to facilitator guiding you through the steps shown in the next slide to know how this tool is used."

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