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How to run modern B2B marketing operations

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Lessons List | 12 Lesson

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Course Description

B2B marketing tactics, in this course is designed to equip professionals with the strategies and tools needed to succeed in business-to-business marketing. In this course, you'll learn how to create targeted campaigns, generate high-quality leads, and build long-term relationships with clients. Explore essential tactics like account-based marketing, personalized outreach, and data-driven decision-making. Gain insights into optimizing B2B marketing funnels, leveraging platforms like LinkedIn, and using email campaigns to drive engagement. This course also covers the role of content marketing, SEO, and webinars in B2B strategies. Perfect for marketers seeking to enhance their skills, it provides practical guidance to elevate B2B efforts and achieve measurable results.