What is SEO and how does it work

SEO for business growth course, in this course provides a comprehensive guide to harnessing SEO as a powerful tool for expanding your business online. This course walks you through essential SEO practices, from understanding keyword strategies and optimizing on-page elements to effective link-building for improved authority. You’ll learn how to leverage SEO to increase visibility, attract a target audience, and boost conversions. The course also covers technical SEO, including site speed and mobile optimization, and explores local SEO to engage nearby customers effectively. With hands-on exercises, you’ll practice analyzing and auditing your website, using SEO tools, and developing a data-driven strategy to track and measure success. Additionally, the course dives into content marketing alignment, showing you how to create SEO-optimized content that speaks directly to your audience's needs. By the end, you’ll have the skills to build a strategic, sustainable SEO approach that supports your business goals, enhances search rankings, and establishes a competitive digital presence.