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Lec 52 Omnichannel Marketing and Retailing

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Lessons List | 61 Lesson
AI in Marketing Promo Video
00:04:55

AI in Marketing Promo Video
Lec 01 Understanding the basics of AI in Marketing I
00:21:47

Lec 01 Understanding the basics of AI in Marketing I
Lec 02 Understanding the basics of AI in Marketing II
00:22:06

Lec 02 Understanding the basics of AI in Marketing II
Lec 03 Understanding the basics of AI in Marketing III
00:38:20

Lec 03 Understanding the basics of AI in Marketing III
Lec 04 Introduction to AI Algorithms
00:28:32

Lec 04 Introduction to AI Algorithms
Lec 05 Designs of AI Transition process and AI matrix
00:36:00

Lec 05 Designs of AI Transition process and AI matrix
Lec 06 Customer value and Role of AI in Value Delivery Process
00:24:30

Lec 06 Customer value and Role of AI in Value Delivery Process
Lec 07 Transforming Marketing Strategy using AI I
00:31:21

Lec 07 Transforming Marketing Strategy using AI I
Lec 08 Transforming Marketing Strategy using AI II
00:25:46

Lec 08 Transforming Marketing Strategy using AI II
Lec 09 Transforming Marketing Strategy using AI III
00:32:16

Lec 09 Transforming Marketing Strategy using AI III
Lec 10 Transforming Marketing Strategy using AI IV
00:28:51

Lec 10 Transforming Marketing Strategy using AI IV
Lec 11 Transforming Marketing Strategy using AI V
00:37:58

Lec 11 Transforming Marketing Strategy using AI V
Lec 12 Using AI for STP
00:24:43

Lec 12 Using AI for STP
Lec 13 Application of AI in Marketing Mix I
00:28:05

Lec 13 Application of AI in Marketing Mix I
Lec 14 Application of AI in Marketing Mix II
00:31:09

Lec 14 Application of AI in Marketing Mix II
Lec 15 Marketing Information Systems and its Components
00:30:23

Lec 15 Marketing Information Systems and its Components
Lec 16 What is Marketing Research I
00:26:05

Lec 16 What is Marketing Research I
Lec 17 What is Marketing Research II
00:34:47

Lec 17 What is Marketing Research II
Lec 18 Individual Dynamics and its influence on Consumer Behaviour
00:25:31

Lec 18 Individual Dynamics and its influence on Consumer Behaviour
Lec 19 Consumer Buying Decision Process
00:28:15

Lec 19 Consumer Buying Decision Process
Lec 20 Understanding Customer Journey I
00:29:54

Lec 20 Understanding Customer Journey I
Lec 21 Understanding Customer Journey II
00:35:38

Lec 21 Understanding Customer Journey II
Lec 22 Customer Experience Meaning Characteristics
00:24:02

Lec 22 Customer Experience Meaning Characteristics
Lec 23 Personalization Going Beyond Segmentation I
00:29:43

Lec 23 Personalization Going Beyond Segmentation I
Lec 24 Personalization Going Beyond Segmentation II
00:28:39

Lec 24 Personalization Going Beyond Segmentation II
Lec 25 Avatar marketing
00:34:08

Lec 25 Avatar marketing
Lec 26 Standardization Personalization Relationalization of Brands using AI
00:23:25

Lec 26 Standardization Personalization Relationalization of Brands using AI
Lec 27 Understanding Networks and Brand Network Effect
00:26:27

Lec 27 Understanding Networks and Brand Network Effect
Lec 28 Understanding the Use of AI for Addressing Competition
00:29:10

Lec 28 Understanding the Use of AI for Addressing Competition
Lec 29 AI and Brand Equity
00:31:00

Lec 29 AI and Brand Equity
Lec 30 AI and New Brand Realities I
00:28:46

Lec 30 AI and New Brand Realities I
Lec 31 AI and New Brand Realities II
00:38:21

Lec 31 AI and New Brand Realities II
Lec 32 AI for Value Creation and Product Development
00:28:20

Lec 32 AI for Value Creation and Product Development
Lec 33 Personalization and hyper personalization Using AI I
00:16:08

Lec 33 Personalization and hyper personalization Using AI I
Lec 34 Personalization and hyper personalization Using AI II
00:25:37

Lec 34 Personalization and hyper personalization Using AI II
Lec 35 Personalization and hyper personalization Using AI III
00:25:21

Lec 35 Personalization and hyper personalization Using AI III
Lec 36 Personalization and hyper personalization Using AI IV
00:32:27

Lec 36 Personalization and hyper personalization Using AI IV
Lec 37 Personalization and hyper personalization Using AI V
00:28:02

Lec 37 Personalization and hyper personalization Using AI V
Lec 38 Implementation of AI by Product Managers
00:26:02

Lec 38 Implementation of AI by Product Managers
Lec 39 AI in Service
00:30:23

Lec 39 AI in Service
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Course Description

AI for marketing course, in this course we delve into the transformative power of artificial intelligence in the marketing landscape. From predictive analytics to personalized customer experiences, this course explores how AI revolutionizes marketing strategies, enabling businesses to make data-driven decisions, optimize campaigns, and enhance customer engagement. Through case studies and practical applications, learners gain insights into leveraging AI tools and techniques to drive growth and competitiveness in today's dynamic market environment.
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