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Lecture 10 Measurement Scaling Comparative Non comparative Scaling

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Lessons List | 40 Lesson
Lecture 1 Introduction to Marketing Research
00:30:47

Lecture 1 Introduction to Marketing Research
Lecture 2 Defining Research Problem
00:32:00

Lecture 2 Defining Research Problem
Lecture 3 Developing Research Approach Developing Research Design Non Conclusive
00:31:28

Lecture 3 Developing Research Approach Developing Research Design Non Conclusive
Lecture 4 Research Design Conclusive
00:31:47

Lecture 4 Research Design Conclusive
Lecture 5 Qualitative Research Nature and Approaches
00:32:36

Lecture 5 Qualitative Research Nature and Approaches
Lecture 6 Qualitative Research Depth Interview Focus Group Discussion
00:37:28

Lecture 6 Qualitative Research Depth Interview Focus Group Discussion
Lecture 7 Projective Techniques Case Study
00:28:11

Lecture 7 Projective Techniques Case Study
Lecture 8 Case Study Descriptive Research Design Research Errors
00:29:18

Lecture 8 Case Study Descriptive Research Design Research Errors
Lecture 9 Primary Secondary Data Research Error
00:32:42

Lecture 9 Primary Secondary Data Research Error
Lecture 10 Measurement Scaling Comparative Non comparative Scaling
00:33:32

Lecture 10 Measurement Scaling Comparative Non comparative Scaling
Lecture 11 Scale Development Process
00:35:27

Lecture 11 Scale Development Process
Lecture 12 Questionnaire Form Design
00:34:26

Lecture 12 Questionnaire Form Design
Lecture 13 Causal Research Types
00:34:28

Lecture 13 Causal Research Types
Lecture 14 Experimental Design Sampling
00:29:45

Lecture 14 Experimental Design Sampling
Lecture 15 Sampling Design Procedure
00:32:41

Lecture 15 Sampling Design Procedure
Lecture 16 Sampling Sample Size Determination
00:32:58

Lecture 16 Sampling Sample Size Determination
Lecture 17 Hypothesis Development Null Alternate Type I Type II Errors
00:38:40

Lecture 17 Hypothesis Development Null Alternate Type I Type II Errors
Lecture 18 Data Preparation
00:41:13

Lecture 18 Data Preparation
Lecture 19 Hypothesis Testing T Test Z Test
00:31:48

Lecture 19 Hypothesis Testing T Test Z Test
Lecture 20 T Z F Test
00:32:00

Lecture 20 T Z F Test
Lecture 21 Hypothesis Testing ANOVA MANOVA
00:35:51

Lecture 21 Hypothesis Testing ANOVA MANOVA
Lecture 22 Cross Tabulation Chi Square Test
00:33:20

Lecture 22 Cross Tabulation Chi Square Test
Lecture 23 Correlation Regression
00:33:25

Lecture 23 Correlation Regression
Lecture 24 Regression
00:32:24

Lecture 24 Regression
Lecture 25 Factor Analysis
00:32:55

Lecture 25 Factor Analysis
Lecture 26 Factor Analysis
00:33:16

Lecture 26 Factor Analysis
Lecture 27 SEM CFA 1
00:30:20

Lecture 27 SEM CFA 1
Lecture 28 SEM CFA 2
00:34:46

Lecture 28 SEM CFA 2
Lecture 29 SEM CFA 3
00:33:43

Lecture 29 SEM CFA 3
Lecture 30 Cluster Analysis I
00:34:22

Lecture 30 Cluster Analysis I
Lecture 31 Cluster Analysis II
00:34:02

Lecture 31 Cluster Analysis II
Lecture 32 Discriminant Analysis
00:29:56

Lecture 32 Discriminant Analysis
Lecture 33 Discriminant Analysis cont
00:35:06

Lecture 33 Discriminant Analysis cont
Lecture 34 Researching Rural Market
00:32:52

Lecture 34 Researching Rural Market
Lecture 35 International Marketing Research
00:30:41

Lecture 35 International Marketing Research
Lecture36 Ethics in Marketing Research
00:31:53

Lecture36 Ethics in Marketing Research
Lecture 37 Ethics in Marketing Research 1
00:24:58

Lecture 37 Ethics in Marketing Research 1
Lecture 38 Report Preparation Presentation
00:31:33

Lecture 38 Report Preparation Presentation
Lecture 39 Multi Dimensional Scaling
00:34:59

Lecture 39 Multi Dimensional Scaling
Lecture 40 Conjoint Analysis
00:30:49

Lecture 40 Conjoint Analysis
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Course Description

Marketing research and analysis: In this course, we will explore the techniques and methods used to conduct marketing research and analyze data. Gain insights into consumer behavior, market trends, and competitive intelligence to make informed marketing decisions. Develop skills in data collection, analysis, and interpretation to drive strategic marketing initiatives.
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