creating a marketing plan,
in this course is designed to guide you through the essential steps of creating a comprehensive and effective marketing plan. Perfect for beginners and professionals alike, it covers everything from setting clear business objectives to identifying target audiences, analyzing competitors, and choosing the right marketing channels. Learn how to develop actionable strategies, allocate budgets, and establish measurable goals to track success. The course also explores tools and frameworks like SWOT analysis, SMART goals, and marketing funnels to structure your plan effectively. Through practical exercises and real-world examples, you’ll gain the skills to create a marketing plan tailored to your business needs. By the end, you’ll be equipped to confidently present and execute a plan that drives growth, engages customers, and achieves measurable results. Elena Bezborodova